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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

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Mark Kristensen at IFLN 2026

IFLN Conference in Buenos Aires

The IFLN Conference was a great opportunity to connect with freight forwarders from around the world, share ideas, and discuss the challenges and opportunities shaping our industry. During the event, we presented our perspective on structured quoting and operational efficiency, while also gathering valuable insights from conversations with industry professionals. 

Here are three key takeaways from the conference: 

1. Chaos isn’t flexibility. It’s risk wearing a friendly face. 

Many mid-sized forwarders still mistake unstructured workflows for agility. Rate sheets spread across inboxes, quote versions that don’t match, and surcharges that depend on who answers the phone may feel flexible, but they create unnecessary risk. The forwarders pulling ahead are the ones who understand that structure is not the opposite of good service. It is the foundation of it. 

2. The big carriers standardize. You don’t have to. 

A topic that came up repeatedly in conversations was the difference between being standardized and being structured. Large carriers build processes that customers must fit into. Mid-sized forwarders have a different advantage. They can create a consistent and professional process while still adapting to each customer’s needs. That balance is difficult for larger players to replicate. 

3. A system doesn’t make service less personal. It makes personal service scalable. 

This was the core message from our IFLN presentation, and it landed well: the real threat to personal service isn’t technology, it’s growth without structure. When your experts are spending 80% of their time rebuilding quotes from memory, hunting for last month’s rate sheet, and copy-pasting old files, their expertise is buried under administration. The right platform handles the repeatable 80%, tariffs, surcharges, currency logic, standard T&Cs, so your people can focus on the 20% that needs a brain: unusual routings, dangerous goods, tight windows, real advice. The customer isn’t choosing between a human and a system. They’re choosing a forwarder who is responsive, confident, and consistent. 

A big thank you to everyone we met at the IFLN conference for the engaging conversations and valuable insights. It was a fantastic event, and we are already looking forward to the next one.